About Eugene

Financial CoacH

Combining Performance Leadership Coaching Skills and Financial Planning Know-Hows to help you create healthy financial habits and achievable goals through Financial Coaching.

Your Feel-Good Catalyst

Eugene, a Certified Performance Leadership Coach (CPLC) and a MAS Licensed Financial Advisory Representative started Feel Good Concept with the aim to coach the sandwich class A.K.A “middle-income individuals” with financial skills and confidence to rise and be in control of their finances and professional life.

Over the years, Eugene has helped many individuals achieve financial independence through sustainable wealth accumulation and cost-efficient financial risk management strategy. He also leads a team of sales individuals, with close to 70% achieving industry top accolades (Million Dollar Round table) in their first full year.

Eugene also understands that when it comes to money management, many middle-income individuals and small business owners who are struggling to manage debt, living paycheck to paycheck may be reluctant to hire a Fee-only Financial Advisor because they are concerned with the high costs. There is also the inevitable conflict of interest when they seek money discipline guidance from Commission Based Financial Advisors. Eugene hopes to remove this mental barrier with a unique business model that comes with an affordable fixed price per session for his time.

100% Coaching No Selling

Eugene is 100% committed to provide financial coaching only, hence no financial advice or product recommendations will be given during coaching sessions.

As a Financial Coach, Eugene’s mission is to drive middle income earners to unravel their mental limitation to improve their finances. He seeks a collaborative relationship with clients to work with and strategize a healthy financial habit that reflects their values and personality.

Using a 7 steps engagement process, Eugene will individualise the coaching session to build on the unique needs of each person served, with the goal of helping them make progress in part of their financial life that they identify as most important.


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